Tuesday, January 10, 2006

Definition of Marketing by Philip Kotler ("Marketing Management")

"Marketing is the set of human activities directed at facilitating and consummating exchanges."
- Philip Kotler ("Marketing Management")

1 comment:

Anonymous said...

The Defination of Mkth has gone so Far. According To me Mktg is to Provide essentiasl goods & Services with Changing Consumer Need & wants.Means the offering should be change as per changing Scenerio.