Definition of Marketing by Philip Kotler ("Marketing Management")
"Marketing is the set of human activities directed at facilitating and consummating exchanges." - Philip Kotler ("Marketing Management")
1 comment:
Anonymous
said...
The Defination of Mkth has gone so Far. According To me Mktg is to Provide essentiasl goods & Services with Changing Consumer Need & wants.Means the offering should be change as per changing Scenerio.
1 comment:
The Defination of Mkth has gone so Far. According To me Mktg is to Provide essentiasl goods & Services with Changing Consumer Need & wants.Means the offering should be change as per changing Scenerio.
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